Senior Living Marketing Blog

For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%!  The...

MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially...it's the blending of marketing & technology. And hey - every great carpenter...

Smart women in business...time to unite & inspire! Hustling for your business can be draining at times. But...remember you can’t out-hustle a good strategy (thanks Kelly O’Neill). We at Smart Girl aspire to inspire other women who are busy making their dreams come...

Google is an ever changing tool that is imperative for businesses to survive. Because of this, we believe it is best for your business to make the most of the free tool, Google My Business. We are here to discuss four reasons local businesses need to use Google My...

What does it take to build a strong digital foundation? From signing up for social media to experimenting with online advertising, business owners are inundated with advice about what they “need” to establish or grow their online presence.  Those channels are useful,...

Any smart digital strategy begins with a sales funnel. Whether you’re an eCommerce store or a B2B company, a sales funnel sits at the very core of a solid marketing foundation.  Creating an automated funnel allows your business to continuously attract your ideal...

What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it.  And yet, knowing how to weave your authentic brand...

How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do.  It takes the guesswork out of customer interaction and guarantees...