
Smart Strategy.

Expert Execution.

Measurable Results.


What We Do
Senior Living Digital Marketing experts helping communities, operators, owners, and in-house teams design digital campaigns that FIND, ATTRACT, CONVERT, NURTURE, & RETAIN more residents!
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Who We Serve
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
— Beth Comstock, Former CMO & Vice Chair, GE
Why Choose Smart Girl Digital?
At Smart Girl, we focus on helping senior living operators establish and optimize your digital foundation. From your website to marketing automation to sales CRM, the foundation of your digital empire relies on having each piece connected, sharing data, and optimizing for a consistent customer journey.
We offer marketing automation solutions that align and accelerate your sales process while creating efficiencies between your digital platforms
We work with you and your team to develop a cohesive customer journey that becomes the map to guide our strategy. Those customer journey maps are turned into creative and compelling content.
Then, it is set up in a high-quality automation system that fits with your sales CRM. We make sure the data we have is shared with those who need it – sales, marketing, and customer service.

What They Say
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What We Have to Say…
Hyper-Local Google Ads for Senior Living: How to Turn Nearby Families into Move-In Tours
Let’s be real: Most senior living communities can’t afford to waste ad dollars on a low-performing paid search strategy. Yet, without a strong Google Ads strategy in place, that’s exactly what...
Smart Girl Case Study: How The Gatesworth Turned Automation Into Authentic Connection
Table of Contents: Client Overview The Challenge The Automation Solutions Overall Results Automation Overview & Impact Lessons Learned & Best Practices What The Data Says Differentiating...
Senior Living Digital Marketing Funnel: Break Free from Third-Party Referral Reliance
Senior living operators face increasing pressure to grow occupancy rates and generate high-quality leads — all while minimizing costs. Many communities have traditionally relied on third-party...