Creating &
Automating
Campaigns

for Senior Living Operators & Marketing Teams

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Quality Traffic &
Qualified Inquiries

for Senior Living Operators & Aging Service Providers

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More Than
an Agency…

Your Trusted Partner for All Things Digital!

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Smart Strategy.

Expert Execution.

Measurable Results.

Senior Living Digital Marketing…

It’s What We Do

Senior Living Digital Marketing experts helping communities, operators, owners, and in-house teams design digital campaigns that FIND, ATTRACT, CONVERT, NURTURE, & RETAIN more residents!

  • Increase your occupancy rates with smart and savvy marketing campaigns… 95% 95%

Marketing Automation

Google Traffic Strategies

Custom Content Development

Reporting & Analytics

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Who We Serve

Senior Living Owners & Operators

Helping senior living leaders. communities, & teams leverage smart online strategies and marketing automation techniques to increase local visibility for families searching for senior living communities in your area.

Real Estate Investors & Development

Helping real estate professionals develop smart lead gen strategies for local home owners. Plus, we offer unique client retention and automation programs to keep your business top of mind.

Aging Service Providers

Helping home health care providers and other professional services serving aging adults. We offer local search strategies, website design & management, and traffic campaigns that deliver results.

“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”

— Beth Comstock, Former CMO & Vice Chair, GE

Why Choose Smart Girl Digital?

At Smart Girl, we focus on helping senior living operators establish and optimize your digital foundation. From your website to marketing automation to sales CRM, the foundation of your digital empire relies on having each piece connected, sharing data, and optimizing for a consistent customer journey.

We offer marketing automation solutions that align and accelerate your sales process while creating efficiencies between your digital platforms

We work with you and your team to develop a cohesive customer journey that becomes the map to guide our strategy. Those customer journey maps are turned into creative and compelling content.

Then, it is set up in a high-quality automation system that fits with your sales CRM. We make sure the data we have is shared with those who need it – sales, marketing, and customer service.

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Meet Katie

Katie brings over 20 years of sales and marketing experience to Smart Girl Digital, with the last decade focused exclusively on senior living. She partners with operators and leadership teams to turn complex digital marketing into clear, actionable strategies that drive real results… more qualified inquiries, stronger tour volume, and increased move-ins.
Known for blending data-driven decision making with human-centered storytelling, Katie helps teams cut through the noise, focus on what actually works, and build sustainable marketing systems they own and understand. Her approach prioritizes clarity, collaboration, and long-term growth over quick fixes or shiny new tactics.
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Meet Sarah

Sarah Sheridan is the Director of Strategic Growth at Smart Girl Digital, where she leads strategy that helps senior living organizations grow and thrive. With more than a decade of experience in senior living marketing, spanning operator-side leadership, vendor partnerships, and agency roles, Sarah brings a uniquely well-rounded perspective to every engagement. She specializes in building smart, data-driven strategies that connect marketing and sales for greater impact and long-term results. Passionate about empowering teams with actionable insights and sustainable growth frameworks, Sarah is an eternal student with a deep curiosity for learning and a drive to stay ahead of what’s next.

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What They Say

Working with Smart Girl Digital has been such a refreshing experience. When I shared a few minor corrections to help fine-tune our brand voice, the team immediately understood and absolutely knocked it out of the park. The edits came back quickly with very little back and forth, no ten rounds of revisions, just thoughtful, on-point work. I’m so grateful for their expertise and responsiveness they bring.
Independent & Assisted Living in Arizona - Fellowship Square

Lindsey A.

Digital Marketing Director

The entire team at Smart Girl Digital is patient, kind, extremely brilliant, and attentive. I could not recommend them more highly and believe that they are the best there is at what they do. 
We are thrilled to share that The Ingleside Organization has been named one of Fortune's 2024 Best Workplaces in Aging Services! This recognition celebrates our commitment to creating a positive, inclusive, and

Patrick F.

Marketing Specialist

Great to work with! You captured my vision for our website design and executed the project seamlessly. The quality of the work, expert strategy recommendations, and overall support in our digital marketing efforts has helped our team and business grow. I’d recommend them to any business owner seeking smart digital marketing strategy and execution.

Brad A.

President

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What We Have to Say…

Where to Connect: Senior Living Conferences in 2026

Where to Connect: Senior Living Conferences in 2026

A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH...