Quick MarTech Tips to Make Your Marketing the Best in the Industry

Published by Katie H on

MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives.

Essentially…it’s the blending of marketing & technology.

And hey – every great carpenter has stellar tools, right? Why should your marketing be any different? 

With over 8,000 MarTech solutions across all categories, we know that making the right decision for your business can be a daunting task. The good news is that you have options. As long as all of the solutions work together to create a seamless flow, then you are on the right track.

No matter how you build your MarTech stack (…all of your digital solutions to create and automate your digital presence), we have a few tips for some of our favorite tools and quick tips so you can be at the top of your game.

MarTech Tips & Tools

Top 4 Email Marketing Platforms for your business

ActiveDEMAND (our fav), MailChimp, ConvertKit, HubSpot

Top 4 Email Marketing Platforms

4 smart zaps for automation

Signed Contract → CRM
Paid Invoice → Email Welcome Sequence
Signed Contract → Project Management
Paid Invoice → Notification by Text/Slack

4 Smart Zaps for Automation

3 Email Marketing Goals for 2020

  1. Grow your audience
  2. Refine your message
  3. Encourage action
3 Email Marketing Goals

7 factors for evaluating reviews

  1. Average star rating
  2. Total number of reviews
  3. Frequency of reviews
  4. Age of reviews
  5. Average rating for your industry
  6. Business response to reviews
  7. Overall sentiment of reviews
7 Factors for Evaluating Reviews

4 great project management apps

Asana (our personal fav)

4 Great Project Management apps

Turn your goals into SMART goals

How to make SMART goals

Create a 2021 social media calendar

Creating a Social Media Calendar

4 Q1 planning tips

4 Q1 Planning Tips

Assess your 2020 strategy for 2021

Where did you spend your time, attention, and money?
What results did you get from these efforts?
How did those results match up to your business goals?

Assessing 2020 strategy for 2021

Tell us about your MarTech stack…what are your favorite tools to use?

Share the Smarts
Categories: Business