Every business needs to understand how digital marketing for their audience. Explore the latest business trends for effective digital marketing and email automation strategies.
5 Smart Strategies for Leveraging Digital Marketing to Increase Occupancy in 2023 The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients around this time of year. But, how do you move beyond setting that goal Read more…
In every business there comes a turning point where investment in smart marketing is required to reach the next level. Perhaps you’re just starting out and you need a big push in the form of a new marketing strategy to get going. Or maybe you’re well-established but growth is stagnant Read more…
At Smart Girl, we know the impact that implementing new digital marketing tricks and trends can have on your business. As companies are pivoting now more than ever, the time to seek out new marketing tricks to add to your strategy’s arsenal is now! Allow guest blogger Kris David to Read more…
The role marketing departments play in a company’s growth has changed dramatically over the past couple of decades. It’s all about making decisions based on data. Marketers have unprecedented access to data, and when properly analyzed, that data is a game-changer. Organizations are able to target and segment their potential Read more…
Business automation might sound like a modern-day buzzword or a new shiny object that will complicate your life, right? As digital marketing consultants, we talk a lot about the benefits of marketing automation. However, we also help clients think about the bigger business picture by leveraging the right automation tools Read more…
How is your business coping with COVID-19? And…How will it survive? If you’re a business owner, executive, hell…even an employee, those questions have been swirling around in your mind for quite some time. Admittedly, this year has been one for the books. The changing landscape of our world has affected Read more…
Smart women in business…time to unite & inspire! Hustling for your business can be draining at times. But…remember you can’t out-hustle a good strategy (thanks Kelly O’Neill). We at Smart Girl aspire to inspire other women who are busy making their dreams come true. No matter where you are in Read more…
As a business, wanting to increase the number of new clients often where we spend the most time, energy, and budget. Companies survive & thrive based on how much of the value they put out is received by the public. We try. Test. Then, we try again. All in the Read more…
Google is an ever changing tool that is imperative for businesses to survive. Because of this, we believe it is best for your business to make the most of the free tool, Google My Business. We are here to discuss four reasons local businesses need to use Google My Business: Read more…
You’ve worked hard to build your business. You’ve planned. You’ve executed. You’ve done everything you can to provide value to the world. And then, through no fault of your own, the inevitable… Life happens. Plans fall through. And, even with sustained efforts, your business stalls. What Happens When Things Don’t Read more…