Every business needs to understand how digital marketing for their audience. Explore the latest business trends for effective digital marketing and email automation strategies.
The 3 P’s of Marketing Automation for Senior Living Do you want a solution to supercharge leads for your senior living community? With the 3 P’s of marketing automation, you can do just that! If you’re unfamiliar with marketing automation, don’t worry — you’re not alone. The word automation conjures Read more…
Reasons to Choose Successful Senior Living Marketing Automation with ActiveDEMAND Are you ready to ramp up your senior living community’s marketing automation efforts this year? Congrats! Committing to that goal is the easy part. Making your marketing smarter starts with choosing the right marketing automation system for your organization. There Read more…
At Smart Girl, we are all about sharing smart strategies for smart business owners. In this month’s Guest Feature, we have top tips for financial advisors who want to optimize their website. The Top 5 Financial Advisor Website Optimization Musts for 2023 Great websites bring in leads, drive sales, and Read more…
3 Secrets Senior Living Operators Follow for Marketing Automation Success With 2023 now in full swing, many of the senior living operators we work with are gearing up to launch their next round of automated email marketing campaigns. And they’re reaching out to us for guidance in crafting emails that Read more…
Marketing Automation 101 for Senior Living Communities So…you’ve been considering marketing automation as part of your community’s digital strategy, eh? Congratulations! That is exciting… and one of our favorite digital marketing strategies is marketing automation for senior living operators. Marketing automation in the senior living industry is becoming increasingly adapted Read more…
Senior Living Search Strategies to Dominate Google in 2023 How are your senior living search strategies going to change in the New Year? There is no way around it: Google is hands down the single most utilized search engine in the world. As of January 2022, it owns 91.9% of Read more…
5 Smart Strategies for Leveraging Digital Marketing to Increase Occupancy in 2023 The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients. Senior living digital marketing strategies can help you increase occupancy. But, how do you Read more…
7 Digital Marketing Trends to Boost Senior Living Occupancy in 2023 With Q4 well underway and budget season in full swing, we know that you’ve already got our eye on trends to grow your occupancy in 2023. As marketing consultants for senior living operators, we’re looking at new digital marketing Read more…
Auditing Your Community’s Digital Marketing Plans How to Find What Worked & What Didn’t for Your Community The end of the year is always an exciting time in business. From holiday marketing plans to Black Friday campaigns, November & December are always jam-packed with opportunities to reach clients with lots Read more…
It’s true (and exciting) that occupancy rates are starting to rebound for many senior living communities. But, that doesn’t mean it’s time to take your foot off the marketing gas pedal. In order to achieve pre-pandemic profitability and beyond, senior living operators need to invest significantly more resources in their Read more…