With 2023 now in full swing, many of the senior living operators we work with are gearing up to launch their next round of automated email marketing campaigns. And they’re reaching out to us for guidance in crafting emails that stand out from all the other traffic in...

So…you’ve been considering marketing automation as part of your community’s digital strategy, eh? Congratulations! That is exciting… and one of our favorite digital marketing strategies is marketing automation for senior living operators. Marketing automation in the...

How are your senior living search strategies going to change in the New Year? There is no way around it: Google is hands down the single most utilized search engine in the world. As of January 2024, it owns 91% of search engine market share.That means if you want your...

The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients. Senior living digital marketing strategies can help you increase occupancy. But, how do you move beyond setting that goal...