Smart Perspectives: Top 10 Digital Marketing Tricks from the Experts to Try
At Smart Girl, we know the impact that implementing new digital marketing tricks and trends can have on your business. As companies are pivoting now more than ever, the time to seek out new marketing tricks to add to your strategy’s arsenal is now!
Allow guest blogger Kris David to outline the top 10 digital marketing tricks to try and let us know if you’ll be adding any to your Q4 plans.
Top 10 Digital Marketing Tricks from the Experts to Try
As digital marketing becomes more and more important in the business world, it’s becoming increasingly difficult to keep up with all of the shifts that are going on. With so many new things to learn and implement, you may feel like your head is spinning.
But don’t worry! We’re here to help. The good news is that there are a lot of tricks out there that you can use to make sure that people don’t overlook your business. There are many new tools to help market your business and optimize your website and online presence that you might not have heard about yet.
In this blog post, we will show you 10 tips from some of the top experts in digital marketing that can help make your life easier and give you a competitive advantage
1. Combine SEO and Content Marketing
One of the top digital marketing tricks to try is combining SEO and content marketing. This will help you reach more customers with a wide variety of keywords while also giving them something valuable information that they want to consume – your high-quality, informative content about your industry. These two things combined can be extremely powerful for bringing in business leads and making sure that people know about your company. Content can be text, video, or audio and is created to provide information that your target audience needs. Just make sure that it is original and appropriate. This can help your business connect with people on an emotional level.
2. Take Your Designs Seriously
Don’t just think about your design as something that you pay for and then forget. You want to make sure the layout is intuitive, looks good on mobile devices, and meets your customer’s expectations of what they’re looking at. You want to show your brand logo design is professionally created and presented in the most attractive way, whether it is on your website, social media, or on a mobile app. This will help improve your conversion rates and keep people interested in what you have to offer.
3. Integrate Strategies and Campaigns Across Channels
Another great digital marketing trick that you should try is integrating strategies and campaigns across channels. This sounds confusing, but it’s actually quite simple! Understanding the difference between your different online platforms will help make this easier to understand. For example, if your main goal is to bring in leads for a new product launch on social media, then use Facebook ads to “boost” posts about the new product. This will help you reach more people and it’s much cheaper than other types of advertising.
4. Closely Watch Your Analytics
Closely watching your analytics will help bring awareness to what’s working and what isn’t, so you can optimize it for maximum effectiveness. Digital marketing experts recommend using Google Tag Manager or a similar service in order to easily view data from different sources at the same time. You’ll be able to see what platforms are driving traffic to your website, as well as which ones generate the most leads.
5. Use Infographics
Infographics can help people quickly understand the information you want to convey, while also making it easy for their eyes to read. They are great for sharing on social media sites and other places where text-heavy content isn’t always welcome.
6. Spend on Digital Advertising
It’s also important to set a separate budget for digital advertising. This will enable you to reach a large audience that is more engaged and interested in your products than traditional forms of media might be able to do. It can also help you connect with people who are looking for solutions, which is something they may not necessarily be doing when flipping through channels on TV.
7. Create an Email List
Creating and maintaining an email list will help you stay in touch with your customers on a regular basis and make sure that they know about new products and services before anyone else does.
8. Use the Right Tools for the Job
It’s also important to make sure that you’re using the right tools for the job. So what should you use? It really depends on your needs, but some of our favorites are Google Analytics (for website data), Mailchimp (for email marketing), and Adobe Photoshop or Illustrator (to create high-quality graphics and edit photos).
9. Optimize Your Website for Mobile-First Browsing
Did you know that mobile browsing has surpassed desktop browsing? If this is true for your website, then it might be time to optimize it for mobile-first browsing. This can include making sure the font size is large enough so people don’t have to squint when they’re reading on a smartphone screen and checking out how fast pages load using a tool like Google’s Page Speed Insights.
10. Have a Visible Presence on Appropriate Social Media Platforms
While Facebook and Instagram are the most popular at this point, there might be others that make more sense for your company. For example, Pinterest can work well if you sell products related to home decorating or fitness; LinkedIn would be good for professionals in a variety of fields, and TikTok is perfect for reaching millennials.
The digital marketing world is constantly changing, so it can be hard to keep up with everything. But by learning a few of these digital marketing tips and tricks, you’ll be able to make more informed decisions that will lead your business in the right direction.
About the Author
A student by day and a wordsmith by night, Kris David works as a freelance blogger. He is currently pursuing a degree in Communications and relying on his freelance gigs to jumpstart his career in journalism.