Senior Living Marketing Blog

The role of Fractional CMO has grown in popularity in recent years...for many reasons. Modern business models embrace the value that fractional leadership can bring to their business. With years of experience to produce a smart and proven strategy, plus a team to help...

What are your marketing plans for the new year? If you haven’t already, now is the time to hone in on a smart digital marketing strategy for 2022.  This past year has brought about several changes to the digital marketing landscape. From fluctuating algorithms to the...

As a business, finding your brand voice is an essential, but often missed, piece of a smart marketing strategy. Your brand voice is how you present in the content you create, on social media, and while interacting with clients and potential clients online.  Not...

In every business there comes a turning point where investment in smart marketing is required to reach the next level. Perhaps you’re just starting out and you need a big push in the form of a new marketing strategy to get going. Or maybe you’re well-established but...

At Smart Girl, we know the impact that implementing new digital marketing tricks and trends can have on your business. As companies are pivoting now more than ever, the time to seek out new marketing tricks to add to your strategy’s arsenal is now!  Allow guest...

The role marketing departments play in a company’s growth has changed dramatically over the past couple of decades. It’s all about making decisions based on data. Marketers have unprecedented access to data, and when properly analyzed, that data is a game-changer....

A well-designed website is the cornerstone of any business. Without a smart traffic generation strategy though, you run the risk of missing out on valuable visitors and qualified leads. You’ve heard the phrase, “if you build it, they will come,” right? But when it...

When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is...