Senior Living Marketing Blog
Google 3-Pack: Quick Strategies To Optimize Your Business for the Local Search Rankings
Google’s 3-Pack is the three listings that appear on the Google Maps feature of the first page results. This Maps feature shows up for approximately 30% of all local searches. However, it is one of the most clicked areas on the search engine results page (SERP). In...
Marketing Automation: Making the Decision from A to Z
On average 51% of companies are currently using marketing automation…
Smart Email Optimizations to Step Up Your Results
Through smart email tactics, your email marketing strategy can be an ongoing source of revenue-generation.
5 Reasons You Need a Smart Email Strategy for your Business
According to the 2018 Email Marketing Industry Report, 59% of marketers believe that email marketing drives the highest ROI. While it can take 8 – 10 communications from you before a new prospect converts, email marketing is still an often overlooked strategy. In some...
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Marketing Metrics that Matter for Senior Living Operators
In today’s digital age, where every click, interaction, and impression is at your fingertips, the abundance of data can be both a marketer's dream and their biggest challenge. As a marketer it can be difficult to discern what data truly matters. In an effort to...
The Ultimate Guide to Senior Living Marketing Automation Tools
In the ever-evolving world of senior living marketing, staying ahead of the curve is not just an option—it’s a necessity. As the digital landscape becomes increasingly complex, senior living marketers are turning to marketing automation tools to streamline their...
Underutilized Communication Tactics for Senior Living Operators
Building relationships is the backbone of successful senior living marketing. Effective communication is the backbone of solid relationships. For senior living marketers, finding the right communication points with the right message at the right stage of the...
Benefits of Adding Automated Lead Nurturing & Reporting on Your Digital Strategy – Part Three
In our three-part series of the Impact of Digital, we’ve been covering the value of having a holistic digital marketing strategy for senior living operators. Part One focuses on the foundation elements of a smart digital strategy. In Part Two, we cover smart search...
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