Every business needs to understand how digital marketing for their audience. Explore the latest business trends for effective digital marketing and email automation strategies.
The #1 goal of any marketing strategy is to get a business in front of their target audience. Companies spend no shortage of time, energy, and money to do so. And who can blame them? At its core, marketing’s function is to communicate the value of goods & services to Read more…
As a business, wanting to increase the number of new clients often where we spend the most time, energy, and budget. Companies survive & thrive based on how much of the value they put out is received by the public. We try. Test. Then, we try again. All in the Read more…
Google is an ever changing tool that is imperative for businesses to survive. Because of this, we believe it is best for your business to make the most of the free tool, Google My Business. We are here to discuss four reasons local businesses need to use Google My Business: Read more…
What does it take to build a strong digital foundation? From signing up for social media to experimenting with online advertising, business owners are inundated with advice about what they “need” to establish or grow their online presence. Those channels are useful, sure. But they’re not foundational. A foundation is Read more…
Any smart digital strategy begins with a sales funnel. Whether you’re an eCommerce store or a B2B company, a sales funnel sits at the very core of a solid marketing foundation. Creating an automated funnel allows your business to continuously attract your ideal customers with a compelling offer which, ideally, Read more…
Email automation is one of the most successful forms of digital marketing. According to lead generation giant, OptinMonster, the ROI for email marketing is a whopping 4400%! Yes, you read that right…Email marketing can yield a 4400% ROI. For every $1 you spend, you have the potential to get $44 Read more…
What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it. And yet, knowing how to weave your authentic brand voice into all aspects of Read more…
How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do. It takes the guesswork out of customer interaction and guarantees better alignment for sales & marketing in Read more…
You’ve worked hard to build your business. You’ve planned. You’ve executed. You’ve done everything you can to provide value to the world. And then, through no fault of your own, the inevitable… Life happens. Plans fall through. And, even with sustained efforts, your business stalls. What Happens When Things Don’t Read more…
Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as attract customers using strategic methods, on Read more…