Every business needs to understand how digital marketing for their audience. Explore the latest business trends for effective digital marketing and email automation strategies.
Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider. So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main factors that Read more…
If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting more customers. In senior living specifically, 82% of Read more…
We all read reviews. From finding a financial advisor to seeking activities for a family vacation, we want to know what to expect if we choose to spend our money with a particular business. But what is the real value of reviews? Maybe you’re interested in buying a new home. Read more…
It’s December. Your occupancy marketing plans are in full swing for the end of the year. You are focusing on hitting your year-end occupancy goals. You are making the most of your remaining 2019 budget, traffic, and end of the year event festivities. So…why in the world would you be Read more…
A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.” Well, friends, want to know the reason your traffic is coming from those expensive third-party referral Read more…
Happy September fellow business owners! We are looking forward to the cooler weather and smell of pumpkin spice, as we charge head-on into the end of the year, fourth quarter, holiday season. Who is ready for Q4 success in your business? So often we find that business owners wait until Read more…
Is it time to level up your marketing strategies, systems, and automation? Then, you’ve got to take a look at one of my favorite lists to share with readers. It is 16 smart marketing resources, blogs, and podcasts. Because I am a “learner of things”, I love finding new resources Read more…
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito Technology has infused itself in EVERY aspect of our lives. No doubt this includes sales and marketing automation for your business. Sure…if you love digital marketing, you probably love following all of these Read more…
Google 3-Pack: Quick Strategies To Optimize Your Business for the Local Search Rankings Google’s 3-Pack is the three listings that appear on the Google Maps feature of the first page results. This Maps feature shows up for approximately 30% of all local searches. However, it is one of the most Read more…
