by Katie H | Jun 20, 2022 | Business
How satisfied are you with the current marketing automation strategy for your senior living community? What’s your ROI? According to Invespro, businesses that use marketing automation can see an 80% increase in lead generation and a 77% increase in conversions. If...
by Katie H | May 11, 2022 | Business
Is your senior living sales funnel optimized for success? When it comes to digital marketing, crafting a smart sales funnel is a surefire way to uplevel your online presence. With it, you can secure a steady stream of new, qualified inquiries. But when the inquiries...
by Katie H | Apr 15, 2022 | Business
No one can deny how important online marketing is for the senior living industry. Even if all you have is a minimal website and Google Business profile — that is a good starting point to be seen by those searching for senior housing options. The reality is, in 2022,...
by Katie H | Mar 16, 2022 | Business
Are you utilizing automation in your senior living marketing strategy? Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow). And there are many benefits to...
by Katie H | Feb 8, 2022 | Business
How are you driving qualified inquiries to your community? With an increasing reliance on digital, senior living communities must be proactive in how to reach families seeking local options for a loved one. Does your senior living community have a system for driving...
by Katie H | Feb 7, 2022 | Business
3 Reasons Your Business Needs a Digital Sales Funnel Surely, if you are reading this, you know what a funnel is. But…just in case, for those who are not 100% clear, let’s take a simplified look at what a funnel is… A DIGITAL SALES FUNNEL A digital sales funnel is...