How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do. It takes the guesswork out of customer interaction and guarantees...
Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...
We’re often asked how to do it all. When we speak with business owners about scaling their brands (in marketing or just in general), the pushback often has to do with the amount of time needed to complete new business tasks...that's where business automation comes in....
Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider. So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main...
If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting...
We all read reviews. From finding a financial advisor to seeking activities for a family vacation, we want to know what to expect if we choose to spend our money with a particular business. But what is the real value of reviews? Maybe you’re interested in buying a new...
A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.” Well, friends, want to know the reason your traffic is coming from...
Is it time to level up your marketing strategies, systems, and automation? Then, you’ve got to take a look at one of my favorite lists to share with readers. It is 16 smart marketing resources, blogs, and podcasts. Because I am a “learner of things”, I love finding...
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito Technology has infused itself in EVERY aspect of our lives. No doubt this includes sales and marketing automation for your business. Sure…if...
Google’s 3-Pack is the three listings that appear on the Google Maps feature of the first page results. This Maps feature shows up for approximately 30% of all local searches. However, it is one of the most clicked areas on the search engine results page (SERP). In...