Let's be honest: the internet isn't going anywhere, and it's shaking things up for senior living communities.  As a result, families and seniors are scrolling, clicking, and swiping their way to important decisions about care and living arrangements.  In fact, your...

Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it.  But what is the reason behind these branding “glow-up’s”?  A brand...

In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...

In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your...

The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, and buying all in one web session. The senior living customer journey can be a long and varied process for families. Depending on the event...

We are welcoming in a New Year of learning and advancing the senior living industry. One of the great things about serving this industry is connecting with other professionals who have the heart and passion to serve senior living, senior care, and aging service...

In a world where Google's algorithm changes more often than your residents' bingo numbers, staying ahead of the curve in search engine optimization (SEO) is no easy feat. But fear not, dear senior living operators, for we've got you covered with the latest trends and...

Senior living automation campaigns are one way to set your community apart and create efficiencies for your teams.It’s easy to get lost in the vast digital ocean. If you aren’t utilizing smart strategies to stand out to key audiences - prospects, families, and...

Senior living  marketing teams are under constant pressure to deliver leads and results for the communities they serve. From juggling creative requests to maintaining brand standards to driving inquiries, your in-house marketing team is doing it all…and then some!...

Is the Marketing Team Armed With the Tools They Need to Succeed? From creating content to developing digital strategies, small senior living marketing teams are often wearing many hats and juggling several systems to keep their brands visible and support sales needs....