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Balancing In-House and Agency Expertise for Senior Living Marketing Success

by Lauren S | Dec 31, 2024 | Business

In-house marketing teams are the backbone of any successful senior living marketing strategy. By equipping these teams with the right skills and knowing when to leverage external expertise, operators can achieve more impactful and efficient campaigns. On an episode...

Redesigning Your Senior Living Website: A Comprehensive Handbook

by Lauren S | Nov 13, 2024 | Business

The Digital Transformation of Senior Living Let’s be honest: the internet isn’t going anywhere, and it’s shaking things up for senior living communities. As a result, families and seniors are scrolling, clicking, and swiping their way to important...

Evolving Your Brand: Tips for a Strategic Brand Refresh

by Lauren S | Oct 9, 2024 | Business

Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand...

The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One

by Lauren S | May 24, 2024 | Business

In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...

Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience

by Lauren S | Feb 22, 2024 | Business

In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your...

Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators

by Lauren S | Jan 30, 2024 | Business

The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, and buying all in one web session. The senior living customer journey can be a long and varied process for families. Depending on the event...

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From Ghosted to Re-Engaged: Sales & Marketing Strategies That Work

Blog Outline: What Does “Ghosting” Mean in Senior Living Sales & Why Does It Happen? How Marketing Can Support Sales When Ghosting Occurs What to Do When a Prospect Goes Quiet: A Simple Framework Why Do Prospects Ghost in Senior Living Sales? The Mental Health...

Senior Living Event Marketing Best Practices: How to Plan, Promote, and Convert More Prospects in 2026

Senior living marketing events have been a staple strategy for decades...and for good reason. Events bring people into your community, create an experience based on genuine interests, and lower the emotional tension that prospects often feel when stepping into a...

Where to Connect: Senior Living Conferences in 2026

A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH and SHN’s Sales & Marketing Conference, 2026 is packed with...

GEO, LLMO, Zero-Click Visibility…2026 Trends for Senior Living Digital Marketers

The senior living industry is heading into 2026 with high demand, shifting expectations, and new technologies that are changing how communities attract and serve residents. Occupancy is projected to push above 90% as demand outpaces new supply, while workforce and...