Senior Living Marketing Blog

How are you driving qualified inquiries to your community? With an increasing reliance on digital, senior living communities must be proactive in how to reach families seeking local options for a loved one. Does your senior living community have a system for driving...

The role of Fractional CMO has grown in popularity in recent years...for many reasons. Modern business models embrace the value that fractional leadership can bring to their business. With years of experience to produce a smart and proven strategy, plus a team to help...

In every business, there comes a turning point where investment in smart marketing is required to reach the next level. Perhaps you’re just starting, and you need a big push in the form of a new marketing strategy to get going. Or maybe you’re well-established, but...

A well-designed website is the cornerstone of any business. Without a smart traffic generation strategy though, you run the risk of missing out on valuable visitors and qualified leads. You’ve heard the phrase, “if you build it, they will come,” right? But when it...

When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is...

For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%!  The...

MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially...it's the blending of marketing & technology. And hey - every great carpenter...