Senior Living Marketing Blog

With 2023 now in full swing, many of the senior living operators we work with are gearing up to launch their next round of automated email marketing campaigns. And they’re reaching out to us for guidance in crafting emails that stand out from all the other traffic in...

So…you’ve been considering marketing automation as part of your community’s digital strategy, eh? Congratulations! That is exciting… and one of our favorite digital marketing strategies is marketing automation for senior living operators. Marketing automation in the...

The goal sounds simple: increase occupancy by driving more online traffic. But traffic alone doesn’t move the needle anymore. Senior living communities that are growing today aren’t just generating clicks. They are building connected digital marketing systems that...

With Q4 well underway and budget season in full swing, we know that you’ve already got our eye on trends to grow your occupancy. As marketing consultants for senior living operators, we’re looking at new digital marketing trends. Understanding these trends can help...

The end of the year is always an exciting time in business. From holiday marketing plans to Black Friday campaigns, November & December are always jam-packed with opportunities to reach clients with lots of holiday cheer.  I know some are anxious to jump feet...

It’s true (and exciting) that occupancy rates are starting to rebound for many senior living communities. But, that doesn’t mean it’s time to take your foot off the marketing gas pedal. In order to achieve pre-pandemic profitability and beyond, senior living operators...

How satisfied are you with the current marketing automation strategy for your senior living community? What’s your ROI? According to Invespro, businesses that use marketing automation can see an 80% increase in lead generation and a 77% increase in conversions. If...

Is your senior living sales funnel optimized for success? When it comes to digital marketing, crafting a smart sales funnel is a surefire way to uplevel your online presence. With it, you can secure a steady stream of new, qualified inquiries. But when the inquiries...

No one can deny how important online marketing is for the senior living industry. Even if all you have is a minimal website and Google Business profile — that is a good starting point to be seen by those searching for senior housing options. The reality is, in 2022,...

Are you utilizing automation in your senior living marketing strategy? Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow). And there are many benefits to...