Senior Living Marketing Blog
Evolving Your Brand: Tips for a Strategic Brand Refresh
Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand...
Marketing Metrics that Matter for Senior Living Operators
In today’s digital age, where every click, interaction, and impression is at your fingertips, the abundance of data can be both a marketer's dream and their biggest challenge. As a marketer it can be difficult to discern what data truly matters. In an effort to...
The Ultimate Guide to Senior Living Marketing Automation Tools
In the ever-evolving world of senior living marketing, staying ahead of the curve is not just an option—it’s a necessity. As the digital landscape becomes increasingly complex, senior living marketers are turning to marketing automation tools to streamline their...
Underutilized Communication Tactics for Senior Living Operators
Building relationships is the backbone of successful senior living marketing. Effective communication is the backbone of solid relationships. For senior living marketers, finding the right communication points with the right message at the right stage of the...
Benefits of Adding Automated Lead Nurturing & Reporting on Your Digital Strategy – Part Three
In our three-part series of the Impact of Digital, we’ve been covering the value of having a holistic digital marketing strategy for senior living operators. Part One focuses on the foundation elements of a smart digital strategy. In Part Two, we cover smart search...
The Impact of Solving for Better Search on Your Digital Strategy – Part Two
Senior living communities and operators who thrive in the modern day marketplace, must implement a digital-first strategy that drives qualified inquiries to their communities. At the helm of qualified inquiries is the importance of a smart search strategy. Your search...
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One
In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...
Turning Criticism into Opportunities: Mastering Online Review Management for Senior Living Communities
Navigating online reviews is crucial for your community's reputation and success. Your online reviews are often the first thing prospects and families read when searching for your community online. These reviews aren't just nice words though - they're the breadcrumbs...
AgeTech Foundations for Senior Living Operators: Tools for The Age of Experimentation & Beyond
In today's digital world, senior living communities are always on the lookout for new ways to connect with their audience. Enter AgeTech solutions that are designed to support and augment the experience within your senior living community. However, before you can...
Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience
In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your...
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Clicks & Community: Highlights From Our Senior Living Marketing Summit
At Smart Girl Digital, we know that great senior living marketing doesn’t just generate leads, it builds trust, nurtures relationships, and helps families take the next step with confidence. That’s exactly why we created Clicks & Community: The Senior Living...
AI in Senior Living: 5 Game-Changing Ways to Market Smarter (Not Harder)
Senior living sales and marketing professionals are embracing AI tools, like ChatGPT, to write emails, captions, blogs, and more. Generative AI solutions are exciting to explore for senior living content plans and content creation. But...are you missing out on...
Hyper-Local Google Ads for Senior Living: How to Turn Nearby Families into Move-In Tours
Let’s be real: Most senior living communities can’t afford to waste ad dollars on a low-performing paid search strategy. Yet, without a strong Google Ads strategy in place, that’s exactly what happens. Google Ads for Senior Living If you’ve ever asked, “Why are we...
Smart Girl Case Study: How The Gatesworth Turned Automation Into Authentic Connection
Table of Contents: Client Overview The Challenge The Automation Solutions Overall Results Automation Overview & Impact Lessons Learned & Best Practices What The Data Says Differentiating Your Automation Campaigns From Your Competitors The Gatesworth is a...
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