Senior Living Marketing Blog

Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...

Monitoring your brand is an essential part of marketing & should be a key piece of your business strategy. But what happens in times of uncertainty? How can you monitor (& how do you respond to) what’s being said about you online during a crisis? What is Brand...

In 1996, Bill Gates wrote an essay with a now-infamous title, “Content is King”. In 2020, content domination is still very much a reality. Content, and more specifically content marketing, is an integral part of growing your business online. From email campaigns to...

We’re often asked how to do it all. When we speak with business owners about scaling their brands (in marketing or just in general), the pushback often has to do with the amount of time needed to complete new business tasks...that's where business automation comes in....

Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider.  So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main...

If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting...

We all read reviews. From finding a financial advisor to seeking activities for a family vacation, we want to know what to expect if we choose to spend our money with a particular business. But what is the real value of reviews? Maybe you’re interested in buying a new...

It’s December. Your occupancy marketing plans are in full swing for the end of the year. You are focusing on hitting your year-end occupancy goals. You are making the most of your remaining 2019 budget, traffic, and end of the year event festivities.  So...why in the...

A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.”  Well, friends, want to know the reason your traffic is coming from...

Happy September fellow business owners! We are looking forward to the cooler weather and smell of pumpkin spice, as we charge head-on into the end of the year, fourth quarter, holiday season.  Who is ready for Q4 success in your business? So often we find that...