Senior living communities and operators who thrive in the modern day marketplace, must implement a digital-first strategy that drives qualified inquiries to their communities. At the helm of qualified inquiries is the importance of a smart search strategy. Your search...
Beyond Marketing: Steps to Streamline Your Business Systems with Automation
Business automation might sound like a modern-day buzzword or a new shiny object that will complicate your life, right? As digital marketing consultants, we talk a lot about the benefits of marketing automation. However, we also help clients think about the bigger...
5 Smart Email Marketing Optimizations to Step Up Your Results
For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%! ...
50 Smart Quotes from Women Leaders
Mindset as an entrepreneur is critical. Your mindset contributes to how you get up each day to seize the day and live your dream. As a woman-owned business, leading a team of smart entrepreneurial-minded experts to serve clients across many industries, we are...Trends to Transform Your 2021 Marketing Plans
Have you outlined your marketing plans for 2021? All over the country, small businesses are prepping for the year ahead. The end of the year is a complex time for business strategy & planning because it’s not just the next month that needs to be sorted out. You...
Smart Digital Shifts for Financial Service Pros
There is no doubt that 2020 has been a pivotal year for your business. There have been major digital shifts for financial service professionals. From the quick shift to remote work, to the adjustment of navigating our daily business activities, we are all mindfully...Follow Smart Girl Digital
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The Impact of Solving for Better Search on Your Digital Strategy – Part Two
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One
In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...
Turning Criticism into Opportunities: Mastering Online Review Management for Senior Living Communities
Navigating online reviews is crucial for your community's reputation and success. Your online reviews are often the first thing prospects and families read when searching for your community online. These reviews aren't just nice words though - they're the breadcrumbs...
AgeTech Foundations for Senior Living Operators: Tools for The Age of Experimentation & Beyond
In today's digital world, senior living communities are always on the lookout for new ways to connect with their audience. Enter AgeTech solutions that are designed to support and augment the experience within your senior living community. However, before you can...
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