5 Steps to Align Your Sales & Marketing Strategies

5 Steps to Align Your Sales & Marketing Strategies

by | Apr 20, 2020 | Business

Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...
10 Reasons to Love Zapier for Business Automation

10 Reasons to Love Zapier for Business Automation

by | Mar 16, 2020 | Business

We’re often asked how to do it all. When we speak with business owners about scaling their brands (in marketing or just in general), the pushback often has to do with the amount of time needed to complete new business tasks…that’s where business automation...
7 Factors of Your Online Reputation

7 Factors of Your Online Reputation

by | Feb 13, 2020 | Business

Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider.  So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main...
Getting More Reviews in Senior Living

Getting More Reviews in Senior Living

by | Jan 27, 2020 | Business

If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting...
The Value of Reviews

The Value of Reviews

by | Jan 8, 2020 | Business

We all read reviews. From finding a financial advisor to seeking activities for a family vacation, we want to know what to expect if we choose to spend our money with a particular business. But what is the real value of reviews? Maybe you’re interested in buying a new...
Why Senior Living Communities Should Focus More on Google

Why Senior Living Communities Should Focus More on Google

by | Nov 4, 2019 | Business

A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.”  Well, friends, want to know the reason your traffic is coming from...