The modern era of senior living marketing and sales has a constantly changing landscape. As technologies are embraced and consumers are becoming savvier, senior living operators must look externally for experience and inspiration for moving the needle on occupancy. ...
3 Rules for Authentic Automation
What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it. And yet, knowing how to weave your authentic brand...
Proven Tips for Customer Journey Mapping Success
How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do. It takes the guesswork out of customer interaction and guarantees...
5 Steps to Align Your Sales & Marketing Strategies
Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...
10 Reasons to Love Zapier for Business Automation
We’re often asked how to do it all. When we speak with business owners about scaling their brands (in marketing or just in general), the pushback often has to do with the amount of time needed to complete new business tasks…that’s where business automation...
7 Factors of Your Online Reputation
Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider. So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main...Follow Smart Girl Digital
Get Monthly Updates
Free E-Book – Double Your Google Reviews
Recommended Tools
Recent Posts
5 Trends & Challenges in Senior Living with KJB Sales Consulting
Evolving Your Brand: Tips for a Strategic Brand Refresh
Ever wonder why certain companies decide to do a complete branding overhaul? Almost any company you can think of has refreshed their look at one point or another. Apple, Starbucks, Pepsi… you name it. But what is the reason behind these branding “glow-up’s”? A brand...
Marketing Metrics that Matter for Senior Living Operators
In today’s digital age, where every click, interaction, and impression is at your fingertips, the abundance of data can be both a marketer's dream and their biggest challenge. As a marketer it can be difficult to discern what data truly matters. In an effort to...
The Ultimate Guide to Senior Living Marketing Automation Tools
In the ever-evolving world of senior living marketing, staying ahead of the curve is not just an option—it’s a necessity. As the digital landscape becomes increasingly complex, senior living marketers are turning to marketing automation tools to streamline their...
Find More Smart Girl Online
