Explore Business with Smart Girl Digital

To stay on top of it all, savvy senior living marketing teams need to have a system in place that will minimize the stress, establish clear expectations, and corral the chaos.

As senior living communities compete for the same occupants in today’s increasingly competitive landscape, effective senior living marketing team is more important than ever. Standing out from your competition is the #1 reason why your senior living community needs an...

Do you want a solution to supercharge leads for your senior living community? With the 3 P’s of marketing automation, you can do just that!If you’re unfamiliar with marketing automation, don’t worry — you’re not alone. The word automation conjures up images of robots...

Reasons to Choose Successful Senior Living Marketing Automation with ActiveDEMAND Are you ready to ramp up your senior living community’s marketing automation efforts this year? Congrats! Committing to that goal is the easy part. Making your marketing smarter starts...

With 2023 now in full swing, many of the senior living operators we work with are gearing up to launch their next round of automated email marketing campaigns. And they’re reaching out to us for guidance in crafting emails that stand out from all the other traffic in...

Marketing Automation 101 for Senior Living Communities So…you’ve been considering marketing automation as part of your community’s digital strategy, eh? Congratulations! That is exciting… and one of our favorite digital marketing strategies is marketing automation for...

5 Smart Strategies for Leveraging Digital Marketing to Increase Occupancy The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients. Senior living digital marketing strategies can...

With Q4 well underway and budget season in full swing, we know that you’ve already got our eye on trends to grow your occupancy. As marketing consultants for senior living operators, we’re looking at new digital marketing trends. Understanding these trends can help...

The end of the year is always an exciting time in business. From holiday marketing plans to Black Friday campaigns, November & December are always jam-packed with opportunities to reach clients with lots of holiday cheer.  I know some are anxious to jump feet...

It’s true (and exciting) that occupancy rates are starting to rebound for many senior living communities. But, that doesn’t mean it’s time to take your foot off the marketing gas pedal. In order to achieve pre-pandemic profitability and beyond, senior living operators...