Every business needs to understand how digital marketing for their audience. Explore the latest business trends for effective digital marketing and email automation strategies.
At Smart Girl, we know the impact that implementing new digital marketing tricks and trends can have on your business. As companies are pivoting now more than ever, the time to seek out new marketing tricks to add to your strategy’s arsenal is now! Allow guest blogger Kris David to Read more…
The role marketing departments play in a company’s growth has changed dramatically over the past couple of decades. It’s all about making decisions based on data. Marketers have unprecedented access to data, and when properly analyzed, that data is a game-changer. Organizations are able to target and segment their potential Read more…
A well-designed website is the cornerstone of any business. Without a smart traffic generation strategy though, you run the risk of missing out on valuable visitors and qualified leads. You’ve heard the phrase, “if you build it, they will come,” right? But when it comes to generating traffic to your Read more…
When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is able to convert, the higher the Read more…
Automation is an essential part of digital marketing success. Leveraging it can save time, energy, manpower, AND money. From lead generation to conversions, marketing automation should be at the heart of every stage of your customer journey. Because of its many benefits, it’s easy to see why incorporating marketing automation Read more…
Business automation might sound like a modern-day buzzword or a new shiny object that will complicate your life, right? As digital marketing consultants, we talk a lot about the benefits of marketing automation. However, we also help clients think about the bigger business picture by leveraging the right automation tools Read more…
For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%! The secret is in its versatility. Read more…
Mindset as an entrepreneur is critical. Your mindset contributes to how you get up each day to seize the day and live your dream. As a woman-owned business, leading a team of smart entrepreneurial-minded experts to serve clients across many industries, we are always looking for ways to lift each Read more…
Have you outlined your marketing plans for 2021? All over the country, small businesses are prepping for the year ahead. The end of the year is a complex time for business strategy & planning because it’s not just the next month that needs to be sorted out. You should, by Read more…
There is no doubt that 2020 has been a pivotal year for your business. There have been major digital shifts for financial service professionals. From the quick shift to remote work, to the adjustment of navigating our daily business activities, we are all mindfully aware of the changes in our Read more…