The Dos & Don’ts of Email Automation

by | Jun 29, 2020 | Business

Email automation is one of the most successful forms of digital marketing. According to lead generation giant, OptinMonster, the ROI for email marketing is a whopping 4400%! Yes, you read that right…Email marketing can yield a 4400% ROI. For every $1 you spend, you...
3 Rules for Authentic Automation

3 Rules for Authentic Automation

by | Jun 12, 2020 | Business

What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it.  And yet, knowing how to weave your authentic brand...
Proven Tips for Customer Journey Mapping Success

Proven Tips for Customer Journey Mapping Success

by | May 18, 2020 | Business

How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do.  It takes the guesswork out of customer interaction and...
How to Handle Downturns in Your Business

How to Handle Downturns in Your Business

by | Apr 29, 2020 | Business

You’ve worked hard to build your business. You’ve planned. You’ve executed. You’ve done everything you can to provide value to the world.  And then, through no fault of your own, the inevitable… Life happens. Plans fall through. And, even with sustained...
5 Steps to Align Your Sales & Marketing Strategies

5 Steps to Align Your Sales & Marketing Strategies

by | Apr 20, 2020 | Business

Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...
Brand Monitoring in Uncertain Times

Brand Monitoring in Uncertain Times

by | Apr 1, 2020 | Business

Monitoring your brand is an essential part of marketing & should be a key piece of your business strategy. But what happens in times of uncertainty? How can you monitor (& how do you respond to) what’s being said about you online during a crisis? What is Brand...