Business Archives

16 Smart Marketing Resources to Level Up Your Strategies, Systems, and Automation

by Katie H | Jul 24, 2019 | Business

Is it time to level up your marketing strategies, systems, and automation? Then, you’ve got to take a look at one of my favorite lists to share with readers. It is 16 smart marketing resources, blogs, and podcasts. Because I am a “learner of things”, I love finding...

Adding That Human Touch Your Sales and Marketing Automation

by Katie H | Jul 12, 2019 | Business

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito Technology has infused itself in EVERY aspect of our lives. No doubt this includes sales and marketing automation for your business. Sure…if...

Google 3-Pack: Quick Strategies To Optimize Your Business for the Local Search Rankings

by Katie H | May 30, 2019 | Business

Google’s 3-Pack is the three listings that appear on the Google Maps feature of the first page results. This Maps feature shows up for approximately 30% of all local searches. However, it is one of the most clicked areas on the search engine results page (SERP). In...

Marketing Automation: Making the Decision from A to Z

by Katie H | Apr 15, 2019 | Business

Okay, smarty pants…if you are serious about your email strategy, then you know that email automation is what you need. Email automation has been around for a while, but new providers are coming on the market every year. In fact, many email service providers have...

Smart Email Optimizations to Step Up Your Results

by Katie H | Apr 8, 2019 | Business

Email marketing strategy is one of the strongest strategies in your marketing mix. If you aren’t leveraging email…check out our last post on reasons why you need smart email marketing for your business. Your email list is one of your business’s most valuable marketing...

5 Reasons You Need a Smart Email Strategy for your Business

by Katie H | Apr 1, 2019 | Business

According to the 2018 Email Marketing Industry Report, 59% of marketers believe that email marketing drives the highest ROI. While it can take 8 – 10 communications from you before a new prospect converts, email marketing is still an often overlooked strategy. In some...

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AgeTech Foundations for Senior Living Operators: Tools for The Age of Experimentation & Beyond

In today's digital world, senior living communities are always on the lookout for new ways to connect with their audience. Enter AgeTech solutions that are designed to support and augment the experience within your senior living community. However, before you can...

Senior Living Employer Branding: Digital Notes for a Better Recruiting Experience

In senior living, employer branding is just as important as general branding for your ideal residential audience. Finding, attracting, and retaining top talent has become increasingly more difficult in recent years. So..when was the last time you looked at your...

Senior Living Customer Journey- A Content Strategy to Reduce Reliance on Third Party Lead Aggregators

The senior living customer journey is not a linear path. We are not selling socks! Families are not searching, clicking, and buying all in one web session. The senior living customer journey can be a long and varied process for families. Depending on the event...

Connecting at Senior Living Conferences in 2024

We are welcoming in a New Year of learning and advancing the senior living industry. One of the great things about serving this industry is connecting with other professionals who have the heart and passion to serve senior living, senior care, and aging service...