Senior Living Marketing Blog

If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting...

We all read reviews. From finding a financial advisor to seeking activities for a family vacation, we want to know what to expect if we choose to spend our money with a particular business. But what is the real value of reviews? Maybe you’re interested in buying a new...

A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.”  Well, friends, want to know the reason your traffic is coming from...

Is it time to level up your marketing strategies, systems, and automation?  Then, you’ve got to take a look at one of my favorite lists to share with readers. It is 16 smart marketing resources, blogs, and podcasts. Because I am a “learner of things”, I love finding...

“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito Technology has infused itself in EVERY aspect of our lives. No doubt this includes sales and marketing automation for your business. Sure…if...

Google’s 3-Pack is the three listings that appear on the Google Maps feature of the first page results. This Maps feature shows up for approximately 30% of all local searches. However, it is one of the most clicked areas on the search engine results page (SERP). In...

On average 51% of companies are currently using marketing automation…

Through smart email tactics, your email marketing strategy can be an ongoing source of revenue-generation.

According to the 2018 Email Marketing Industry Report, 59% of marketers believe that email marketing drives the highest ROI. While it can take 8 – 10 communications from you before a new prospect converts, email marketing is still an often overlooked strategy. In some...