Senior Living Marketing Blog
Why Senior Living Communities Should Focus More on Google
A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.” Well, friends, want to know the reason your traffic is coming from...
16 Smart Marketing Resources to Level Up Your Strategies, Systems, and Automation
Is it time to level up your marketing strategies, systems, and automation? Then, you’ve got to take a look at one of my favorite lists to share with readers. It is 16 smart marketing resources, blogs, and podcasts. Because I am a “learner of things”, I love finding...
Adding That Human Touch Your Sales and Marketing Automation
“Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito Technology has infused itself in EVERY aspect of our lives. No doubt this includes sales and marketing automation for your business. Sure…if...
Google 3-Pack: Quick Strategies To Optimize Your Business for the Local Search Rankings
Google’s 3-Pack is the three listings that appear on the Google Maps feature of the first page results. This Maps feature shows up for approximately 30% of all local searches. However, it is one of the most clicked areas on the search engine results page (SERP). In...
Marketing Automation: Making the Decision from A to Z
On average 51% of companies are currently using marketing automation…
Smart Email Optimizations to Step Up Your Results
Through smart email tactics, your email marketing strategy can be an ongoing source of revenue-generation.
5 Reasons You Need a Smart Email Strategy for your Business
According to the 2018 Email Marketing Industry Report, 59% of marketers believe that email marketing drives the highest ROI. While it can take 8 – 10 communications from you before a new prospect converts, email marketing is still an often overlooked strategy. In some...
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The Impact of Solving for Better Search on Your Digital Strategy – Part Two
Senior living communities and operators who thrive in the modern day marketplace, must implement a digital-first strategy that drives qualified inquiries to their communities. At the helm of qualified inquiries is the importance of a smart search strategy. Your search...
The True Impact of a Holistic Digital Marketing Strategy for Senior Living Operators – Part One
In order for senior living communities and operators to thrive in the modern day marketplace, senior living marketers must adopt a digital-first marketing strategy. According to WelcomeHome’s Case Study on Best Practices for Winning Online Leads, “Online leads are a...
Turning Criticism into Opportunities: Mastering Online Review Management for Senior Living Communities
Navigating online reviews is crucial for your community's reputation and success. Your online reviews are often the first thing prospects and families read when searching for your community online. These reviews aren't just nice words though - they're the breadcrumbs...
AgeTech Foundations for Senior Living Operators: Tools for The Age of Experimentation & Beyond
In today's digital world, senior living communities are always on the lookout for new ways to connect with their audience. Enter AgeTech solutions that are designed to support and augment the experience within your senior living community. However, before you can...
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