Senior Living Marketing Services
Senior Living Marketing Services That Fill Your Community
Struggling with occupancy? You’re not alone. Senior living communities face the same challenge: attracting qualified prospects in an increasingly competitive market while managing tight budgets.
Smart Girl Digital specializes exclusively in senior living marketing services that drive measurable results. We partner with independent living, assisted living, memory care, and CCRC communities to build smart marketing strategies that generate qualified leads, nurture prospects through your unique sales journey, and ultimately fill your community.
Ready to boost occupancy and revenue? Let’s build a marketing system that works as hard as your sales team does.
Google Traffic Strategy Package
Local search engine strategies are one of the most important and effective ways for your business to FIND people looking for your services.
Why it matters: 46% of Google searches have local intent—if you’re not showing up when families search for senior living in your area, you’re losing prospects to competitors.
Results: Communities achieve first-page Google rankings and generate a steady stream of qualified inquiries from families actively searching for care.
Marketing Automation Package
There are many digital marketing tactics that you can do to help your business grow. It can be confusing and frustrating to know what will get you the results your business needs. Plus, it can be easy to be distracted by “Shiny Object Syndrome”.
Why it matters: Without automated nurture, most leads go cold during your 6-12 month sales cycle—automation keeps every prospect engaged without adding work to your team.
Results: Communities increase tour bookings by 25-35% and recover previously “dead” leads, turning them into move-ins through systematic nurture campaigns.
Client Acquisition Sales Funnel
A modern digital funnel turns anonymous website traffic into trackable, nurture-ready leads you actually own.
Why it matters: 98% of website visitors won’t convert on their first visit—a strategic funnel turns anonymous traffic into trackable leads you can nurture and convert over time.
Results: Communities build predictable pipelines of qualified prospects while lowering cost-per-acquisition and reducing reliance on expensive paid advertising.
Digital Marketing Consulting
Get strategic guidance and expert insights to navigate the complex world of senior living marketing without the overwhelm of building an entire in-house team.
Why it matters: Your team is overwhelmed with tactics but needs strategic direction—expert consulting provides the roadmap to focus on what actually drives occupancy.
Results: Marketing teams gain clear 30-60-90 day action plans and eliminate wasted budget, achieving measurable growth with expert guidance supporting your staff.
Why Senior Living Communities Choose Us
We speak your language. We don’t just know marketing: we know senior living. Our team understands census challenges, the complexities of different care levels, and why your sales cycle looks nothing like other industries.
What sets our senior living marketing services apart:
- Industry-exclusive focus: We only serve senior living communities, so every strategy is purpose-built for your challenges
- Full-funnel expertise: From awareness to move-in, we optimize every touchpoint in the prospect journey
- Proven results: Our clients average 40-60% increases in qualified leads within the first six months
- True partnership: We become an extension of your team, working collaboratively with sales and leadership
With over a decade of serving senior living communities nationwide, we’ve helped organizations from single-site communities to regional portfolios achieve sustainable occupancy growth and measurable ROI.
Request a free Senior Living Strategy Call
Let’s discuss your current digital efforts and ideas for how we can help you make a move in your local markets.
Frequently Asked Questions…
What's included in senior living marketing services?
Comprehensive services include SEO, paid advertising, marketing automation, content marketing, reputation management, and strategic consulting—all specifically designed for the senior living sales cycle.
How long until we see results?
Paid advertising delivers leads within 2-4 weeks. SEO shows meaningful results within 3-4 months. Most communities see measurable inquiry increases within 60-90 days and occupancy impact by month 6.
What makes Smart Girl Digital different?
We work exclusively in senior living, so every strategy accounts for your unique sales cycle. We’re a true partnership—your strategist becomes an extension of your team. We focus on metrics that matter: qualified leads, tour bookings, and move-ins.
Can you help with online reviews and reputation?
Absolutely. We implement systematic review generation, respond strategically to all reviews, and address reputation challenges proactively. We’ve helped clients improve ratings from 3.8 to 4.6+ while tripling review volume.
What if we have in-house marketing staff?
Perfect! We work best with in-house teams, providing specialized expertise in SEO, paid advertising, and automation. Your team focuses on community-level activities while we handle technical execution and strategy.