One Hour.
Clear Strategy.
A 90-Day Plan to Boost Leads & Occupancy.
When your community isn’t hitting occupancy goals, you don’t need more noise, you need clarity.
Valued at $995
Power Hour is a focused, one-hour strategy session designed to help senior living communities uncover what’s holding them back, prioritize what actually matters, and walk away with a clear, actionable 90-day roadmap.
No guesswork. Just focus.
Feeling stuck in your digital strategy?
You’re not alone.
Senior living teams come to us when:
- Leads are coming in, but move-ins aren’t
- Marketing and sales feel misaligned
- Messaging sounds like everyone else
- You know something needs to change… you just don’t know what
You don’t need a 6-month plan to figure that out. You need one focused hour with the right strategy partner.
The Power of One
Using our proven Power of One framework, we focus on:
→ One community.
→ One primary goal.
→ One ideal prospect.
→ One clear 90-day plan.
What Happens During the Power Hour
In your live 60-minute session, we will:
Clarify Your Ideal Prospect
We identify the real families and residents you want more of, not just demographics, but motivations, emotions, and decision triggers.
Refine Messaging & Differentiation
We’ll uncover what truly sets your community apart and build a clear message map that can guide your website, campaigns, and nurture efforts.
Identify Quick Wins & Priorities
Using an impact-vs-effort lens, we determine what will drive results in the next 90 days… without overwhelming your team.
Prescribe a Clear 90-Day Plan
You’ll leave the session knowing exactly what to focus on, what to stop doing, and how to move forward with confidence.
Who Power Hour Is For
Power Hour is ideal for senior living communities that are:
- Struggling to hit occupancy goals
- Preparing for lease-up or expansion
- Ready to optimize leads, conversion, or messaging
- Looking for strategic clarity before investing more dollars
- Wanting a first taste of how Smart Girl Digital works
If you’re tired of guessing and ready to focus, this is for you.
What You’ll Walk Away With
After your Power Hour, you’ll receive:
- A 1-page Ideal Prospect Persona Snapshot
- A Message Map with your core differentiator and proof points
- A 90-Day Priority Grid to focus your efforts
- A written 90-Day Action Plan tied directly to your goals
- A mini-audit that covering SEO, Paid Media, and Automation
- Clear recommendations for next steps (whether with Smart Girl Digital or your internal team)
You’ll know what to do, why it matters, and how it connects to occupancy growth.
About Your Expert Smart Girl
Katie Holt
Founder & Lead Smart Girl
Sarah Sheridan
Director of Strategic Growth
Katie Holt
Digital Marketing Nerd with over 18 years of Sales & Marketing experience on the operator, agency, and consultant side. Today, she specializes in senior living digital marketing & automation solutions.
Sarah Sheridan
Fueled by purpose, powered by pixels, Sarah brings 15+ years of marketing experience and a decade deep in senior living. She has spent more than a decade in the senior living space both on the operator, vendor and agency side.
Ready to stop guessing and start moving forward?
One hour can change the next 90 days.
How to get started:
- Apply for a Power Hour: Complete a short application so we can understand your community and challenges.
- Pay & Schedule: Once approved, you’ll receive an invoice and booking link.
- Complete the Questionnaire: This helps us maximize your time and focus the session.
- Attend Your Power Hour: Bring your data, your questions, and an open mind.