Build & Launch Your Next
AUTOMATION CAMPAIGN
3Hrs
Live
100%
Your CRM Can Do More. So Why Isn't It?
You know the automation potential is there. But somewhere between strategy and execution, most senior living teams end up stuck. Managing the same manual follow-up they were doing two years ago.
And carving out time to “figure it out” keeps falling to the bottom of the list.
MAP w/Me was built to change that.
This Is Not A Webinar.
This Is a Done-With-You Build Session.
…Exclusive to teams using ActiveDemand
Plus, you'll receive support for any questions you might have post-launch
What To Expect
This 3-Hour session will follow the agenda below…
01
Welcome + Campaign Strategy
Kick off the workshop by aligning on goals, confirming CRM access, and reviewing the SMART MAP framework that will guide your campaign build.
02
Content Best Practices
03
Live Campaign Build
04
Reporting & Analytics
Set up the metrics and dashboards needed to track campaign performance and understand how to track what success looks like after launch.
05
Cloning Best Practices
06
Built for Teams Ready to Build...and Actually Launch
Marketing Leaders & Directors
✔ Need better follow-up across the prospect journey
✔ Looking to improve speed-to-lead and conversion rates
✔ Want to empower their internal team to execute confidently
In-House Marketing Teams
✔ Tired of starting campaigns that never get finished
✔ Want clear workflows, messaging, and structure
✔ Need hands-on guidance, not another webinar
Senior Living Operators & Executives
✔ Want more consistency between marketing and sales follow-up
✔ Need systems that support the full prospect journey
✔ Looking for practical, immediately implementable solutions
Your Team Focuses on One High-Impact Campaign
One Half Day Session. Lasting Results.
$2,500
Private team workshop. One-time investment.
✔ One fully built automation campaign inside your CRM
✔ Hands-on, done-with-you implementation
✔ Campaign strategy, messaging, and workflow setup
✔ Enrollment triggers, timing, and campaign logic configured
✔ Reporting framework and optimization guidance
✔ Pre-work workbook to streamline build time
Email Marketing Strategist • 10+ Years Experience
Smart Girl Digital is an ActiveDEMAND certified partner agency.
Sarah Sheridan is the Director of Strategic Growth at Smart Girl Digital and has been a strategic partner in developing ActiveDEMAND’s integration with some of the leading industry CRMs (literally, ask Sean!). She specializes in building smart, data-driven strategies that connect marketing and sales for greater impact and long-term results. Passionate about empowering teams with actionable insights and sustainable growth frameworks. Smart Girl Digital has developed a full library of lead nurture and drip campaign frameworks that have proven success for hundreds of senior living communities nationwide.
What Past Attendees Say
“I enjoyed the workshop! The guide you provided with the re-engagement campaign outline was very helpful and gave me a starting point. I appreciated being able to reach out to you via Slack with follow-up questions. Plus, reviewing my drip campaign to ensure that lists, workflows, and campaign goals were set up correctly was an added value to the workshop. Thanks for sharing your expertise!”
Heather S. | Sales & Marketing Analyst
“I really liked the break-out sessions and the pre-workshop workbooks. The workbooks helped me feel better prepared and more focused. Thank you!”
Lindsey A.| Digital Marketing Director
“I like the fact that it was a smaller group – there was more time to work through issues with Sarah while still learning from others. The fact that it was interactive was very helpful as opposed to just a sit and listen. Also, the extra support after the workshop was phenomenal and very beneficial to ensuring I get my campaign up and running successfully.”
Christian S. | Marketing & Sales Coordinator
Frequently Asked Questions…
Do I need to be using ActiveDEMAND to attend this workshop?
Is there any time commitment required outside of the workshop?
What is the refund policy?
Workshop fees are non-refundable, but we are happy to reschedule your workshop within 90 days of the original date.
What if we already work with an agency team?
This workshop is not designed for your agency partner…and respectfully, we will not accept registrations from individuals or teams who work for agencies.
What if we already work with an agency team?
This workshop is not designed for your agency partner…and respectfully, we will not accept registrations from individuals or teams who work for agencies.