Senior Living
Lead Generation Services
Did you know…68% of businesses have not created their marketing funnel?
That means the majority of your competitors have not found a successful way to pivot online in a way that can effectively find, attract, convert, and nurture your ideal customers. Using a funnel lead generation strategy can do this for you.
Full Funnel Marketing Solutions:
As more people are spending time online, even local businesses, shops, and service providers benefit from having a digital funnel in place.
As a full funnel agency, the Smart Girl Digital team can help your business create an optimized marketing funnel to increase conversions and save you time.
Marketing funnels can be your best conversion tool. Funnels can help you evaluate your customer journey, define moments that matter, and identify key conversion points that bring you ROI.
Our funnel lead generation services are all yours as we perform your site audits and bring different marketing solutions for you.
As part of executing the sales funnel implementation, we help craft the offer, write the copy, set up the software, create the landing page, connect the form, and trigger the email follow up.
Our goal is to help your business create an easy and enjoyable buying process for your customer that will result in loyalty.
Request a Digital Discovery Call to discuss your marketing needs.
Benefits of a Digital Funnel
A modern digital funnel turns anonymous website traffic into trackable, nurture-ready leads you actually own.
Having a full digital funnel in your business can help create better relationships, deliver value to your customers, and find more opportunities to show up and serve your ideal audience.
Around 98% of people visiting your website won’t convert. Most visitors are looking to get to know about you and your business. They need a reason to sign-up, opt-in, or make an initial purchase.
From that initial conversion, those leads need to be nurtured. Follow-ups and nurturing via sales funnel is a necessary step to gain potential customers.
With our sales funnel creation services, we create a path for your ideal client so that you attract, engage, and convert website visitors into qualified prospects. Making a sales funnel can be a difficult job. Building a sales funnel requires a level of marketing knowledge that combines creativity with technical expertise. Once built, a sales funnel requires audience targeting, a budget for acquiring new traffic, and patience.
The good news is that once you’ve cracked the unique formula for your business’s digital sales funnel, you are filling your pipeline with targeted and qualified prospects. An expertly crafted series of communications can accelerate your buyer’s relationship with your brand…building value, creating conversations, and delivering sales.
Request a free Senior Living Strategy Call 
Request a Discovery Call to discuss your Funnel Leads.
A sales funnel can lower the cost of acquiring new customers and generate high quality leads for your business.
By building a digital funnel for your business, you will create efficiencies that keep your business full of new, qualified customers consistently.
A well-designed sales funnel helps you develop meaningful offers and messaging for your customers, making it easier for your customers to do business with you.
Plus…implementing a funnel strategy in your business will help you get smarter about your processes and find areas of opportunity to optimize your business, both online and offline.
The beauty of smart digital strategies is the fact that every click is measured, every page visit is noted, and you can find the exact areas that need to be improved by analyzing the digital data to make your creative decisions.
How it works
Smart Girl Digital’s process is designed to make it easy as we guide you through the steps you need to take to craft your business’s next marketing funnel.
Digital Discover Session
We start off with a free digital discovery session. This step is all about us getting to know your business. We answer your questions and want to make sure we are a good fit. Plus, we love delivering results. This session is a great way for everyone to decide if we can make some magic working together.
Strategy Intensive Deep Dive
During this deep-dive program, you get a full digital audit of your current systems, strategies, and tactics. Then, we join together for a 2-hour strategic brainstorming session to develop the marketing funnel map that is going to deliver the right results for your business.
In-Depth Funnel Planning Report
Let us deliver an in-depth digital marketing funnel planning report that outlines the exact funnel strategy, steps, and materials you need to create a high-converting sales funnel for your business. We deliver this report with full transparency so you can decide if hiring your own funnel team makes sense or choose to work with the SGD team.
Done For You Funnel Services
Want to have a stress-free funnel implementation? Let the Smart Girl Digital team help you. Our full funnel services cover everything from A to Z in your funnel planning report.
Once we have built the funnel and integrated it with your business’s systems, our team will create reports along the way so you can see the return on investment and growth in conversions.
With our expert sales funnel services, you get the value of a team with decades of digital experience, creative copywriting designed for conversion, and the technical implementation that saves you time, energy, and money.
Having a sales funnel created by a full funnel agency has countless benefits for businesses. Having a team like Smart Girl Digital can save you and your team valuable time. By hiring us you will be sure to get a funnel that gets you the results you want.
Who Needs a Digital Funnel Lead Generation
Any business with a digital presence needs a strategic sales funnel integrated into their systems. Local businesses can create more foot traffic with a digital sales funnel.
Frequently Asked Questions…
What is the difference between conversion funnel, marketing funnel, digital marketing funnel and sales funnel?
Tomayto, tomahto…in senior living marketing, these terms are often used interchangeably.
A funnel refers to the structured digital journey that helps senior living prospects and adult children find your community online, request information, schedule a tour, and ultimately convert into residents.
At its core, a senior living lead generation funnel is designed to attract qualified prospects, capture inquiries, nurture leads, and support move-in decisions, while aligning marketing and sales teams around a clear conversion path.
We break this down in detail in our senior living digital marketing funnel guide, including how MQLs and SQLs differ and why aligning marketing and sales funnels is critical for occupancy growth.
What is the difference between a Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL)?
When we talk about your sales funnel or marketing funnel, the type of lead generated can tell us a lot about where someone is in their decision-making journey.
A Marketing Qualified Lead (MQL) is someone who is still in the early stages of their journey. They are problem-aware and researching options. Marketing funnels attract people in this earlier stage of the journey with offers like “Download a Brochure” or “Get the Guide” – high-value educational content that an interested prospect will sign up to get the information. Even newsletter sign-ups are considered MQLs.
A Sales Qualified Lead (SQL) is someone ready to speak to a salesperson. SQLs are most common in industries, like senior living, where the sales cycle is longer and requires human guidance. SQLs have been qualified and shown active interest in moving to the next step of speaking to someone about the decision they are considering. Common SQL calls to action can be “Schedule a Tour” or “Speak to an Advisor”.
SQLs generally advance to the sales stage of their journey and can be supported with automated sales enablement nurture messages as they advance.
What is the difference between an integrated sales funnel and a full sales funnel?
They are closely related, but serve slightly different purposes. An integrated senior living sales funnel will integrate directly with your website, CRM, marketing automation platform, and sales teams, ensuring leads are tracked, qualified, and followed up with consistently.
A full senior living sales funnel addresses the entire prospect journey, from digital marketing and lead capture through tour scheduling, follow-up, admissions, and post-move-in engagement, helping communities improve occupancy, conversion rates, and speed-to-lead.
We outline proven senior living sales funnel strategies and best practices in our Smart Sales Funnel Strategies for Senior Living guide.
Are there any guarantees?
Smart Girl Digital cannot guarantee exact results for your business. Every business is unique, and we approach our funnel-building strategy with this in mind.
What we do guarantee is a data-driven, best-practice approach to senior living funnel strategy, using current digital marketing standards, conversion optimization techniques, and performance tracking to guide decisions and continuously improve results.
Can’t I just make my own funnel?
Yes. Anyone can make their own funnel, but the Smart Girl Digital team brings deep senior living marketing experience and proven funnel frameworks built specifically for long sales cycles and high-consideration decisions.
Building and optimizing a funnel requires strategy, content, design, tracking, testing, and ongoing refinement, which can be extremely time-consuming for internal teams. Many senior living organizations choose to partner with a full-service funnel agency so they can focus on resident experience and operations while we focus on lead conversion and growth.
Do I own the funnel and other assets you give me?
Yes– 100% Ownership! Our team will craft an in-depth funnel planning report that is all yours. You are able to take this document and do whatever suits you. We can help implement the plan, but the report is our final deliverable.
This ensures full data ownership, transparency, and long-term control over your marketing assets and lead generation strategy.
How long does it take to see results?
Results vary based on your market, community type, lead volume, and admissions process. As part of your funnel strategy, we provide a clear launch timeline and performance expectations tied to your specific senior living goals.
Most communities begin seeing improvements in lead quality, inquiry tracking, and conversion clarity shortly after launch, with measurable occupancy and tour growth over time as the funnel optimizes.
Still have questions? Let’s Chat…
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