Blog Outline: What Does “Ghosting” Mean in Senior Living Sales & Why Does It Happen? How Marketing Can Support Sales When Ghosting Occurs What to Do When a Prospect Goes Quiet: A Simple Framework Why Do Prospects Ghost in Senior Living Sales? The Mental Health...
Senior living marketing events have been a staple strategy for decades...and for good reason. Events bring people into your community, create an experience based on genuine interests, and lower the emotional tension that prospects often feel when stepping into a...
A new year means a new conference calendar and fresh opportunities to learn, grow, and connect in senior living. From leadership summits and dining conferences to marketing-focused events like SMASH and SHN’s Sales & Marketing Conference, 2026 is packed with...
The senior living industry is heading into 2026 with high demand, shifting expectations, and new technologies that are changing how communities attract and serve residents. Occupancy is projected to push above 90% as demand outpaces new supply, while workforce and...
