Business Archives

5 Smart Email Marketing Optimizations to Step Up Your Results

by Katie H | Mar 10, 2021 | Business

For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%! The...

Quick MarTech Tips to Make Your Marketing the Best in the Industry

by Katie H | Oct 26, 2020 | Business

MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially…it’s the blending of marketing & technology. And hey – every...

Smart Quotes to Inspire Women Who Hustle

by Katie H | Oct 5, 2020 | Business

Smart women in business…time to unite & inspire! Hustling for your business can be draining at times. But…remember you can’t out-hustle a good strategy (thanks Kelly O’Neill). We at Smart Girl aspire to inspire other women who are busy making their...

Google My Business – 4 Reasons Local Businesses Need to Use it

by Katie H | Aug 24, 2020 | Business

Google is an ever changing tool that is imperative for businesses to survive. Because of this, we believe it is best for your business to make the most of the free tool, Google My Business. We are here to discuss four reasons local businesses need to use Google My...

Must-Have Systems for a Smart Digital Foundation

by Katie H | Aug 5, 2020 | Business

What does it take to build a strong digital foundation? From signing up for social media to experimenting with online advertising, business owners are inundated with advice about what they “need” to establish or grow their online presence. Those channels are useful,...

5 Secrets to Building Your Sales Funnel Foundation

by Katie H | Jul 15, 2020 | Business

Any smart digital strategy begins with a sales funnel. Whether you’re an eCommerce store or a B2B company, a sales funnel sits at the very core of a solid marketing foundation. Creating an automated funnel allows your business to continuously attract your ideal...

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Smart Girl’s Guide for Effectively Utilizing AI-powered Senior Living Solutions in 2025

As marketers, we’re no strangers to innovation, but AI is taking things to a whole new level. From mind-blowing tech breakthroughs to game-changing platforms, it feels like the AI world evolves faster than we can refresh our feeds. Keeping up? That’s the hard part. ...

Transforming Senior Living Sales: Contact Center Insights from Rachel Keller

Senior living communities face unique challenges in today’s fast-paced, tech-driven world. From managing leads effectively to creating exceptional first impressions, operators are constantly seeking innovative solutions to stay ahead. In season one of The Collective...

8 Essential Tips for Mastering Content Marketing in Senior Living

Content marketing in senior living helps families make decisions about care and community, ensuring support during their journey. With digital platforms leading the way, senior living marketers must create content that informs and engages families meaningfully In...

Redesigning Your Senior Living Website: A Comprehensive Handbook

Let's be honest: the internet isn't going anywhere, and it's shaking things up for senior living communities. As a result, families and seniors are scrolling, clicking, and swiping their way to important decisions about care and living arrangements. In fact, your...