3 Rules for Authentic Automation

3 Rules for Authentic Automation

What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it.  And yet, knowing how to weave your authentic brand...
Proven Tips for Customer Journey Mapping Success

Proven Tips for Customer Journey Mapping Success

How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do.  It takes the guesswork out of customer interaction and guarantees...
5 Steps to Align Your Sales & Marketing Strategies

5 Steps to Align Your Sales & Marketing Strategies

Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as...
10 Reasons to Love Zapier for Business Automation

10 Reasons to Love Zapier for Business Automation

We’re often asked how to do it all. When we speak with business owners about scaling their brands (in marketing or just in general), the pushback often has to do with the amount of time needed to complete new business tasks…that’s where business automation...
7 Factors of Your Online Reputation

7 Factors of Your Online Reputation

Your online reputation is more than just your star rating. When it comes to the value of your online reviews, there are several factors to consider.  So, what should you be looking at when you evaluate the value of your current reviews? Let’s look at the 7 main...