Smart Strategy.
Expert Execution.
Measurable Results.
What We Do
Senior Living Digital Marketing experts helping communities, operators, owners, and in-house teams design digital campaigns that FIND, ATTRACT, CONVERT, NURTURE, & RETAIN more residents!
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Who We Serve
Senior Living Owners & Operators
Helping senior living leaders. communities, & teams leverage smart online strategies and marketing automation techniques to increase local visibility for families searching for senior living communities in your area.
Real Estate Investors & Development
Helping real estate professionals develop smart lead gen strategies for local home owners. Plus, we offer unique client retention and automation programs to keep your business top of mind.
Aging Service Providers
Helping home health care providers and other professional services serving aging adults. We offer local search strategies, website design & management, and traffic campaigns that deliver results.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
— Beth Comstock, Former CMO & Vice Chair, GE
Why Choose Smart Girl Digital?
At Smart Girl, we focus on helping senior living operators establish and optimize your digital foundation. From your website to marketing automation to sales CRM, the foundation of your digital empire relies on having each piece connected, sharing data, and optimizing for a consistent customer journey.
We offer marketing automation solutions that align and accelerate your sales process while creating efficiencies between your digital platforms
We work with you and your team to develop a cohesive customer journey that becomes the map to guide our strategy. Those customer journey maps are turned into creative and compelling content.
Then, it is set up in a high-quality automation system that fits with your sales CRM. We make sure the data we have is shared with those who need it – sales, marketing, and customer service.
What They Say
We’ve had the pleasure of working with the Smart Girl Digital team on our Marketing Automation Program and we are very happy with the work they have done for us. They are thorough in their work and exceptionally good at troubleshooting and problem-solving. Katie and her team have a keen understanding of senior living marketing and sales and bring an insider’s perspective to all their work. We enjoy working with the Smart Girl Digital team and highly recommend them. 
Julia Z.
VP of Marketing
Cindy S.
Director of Marketing & Communications
Brad A.
President
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What We Have to Say…
The Great Divide: Bridging the Gap Between Sales and Marketing in Senior Living
Sales and marketing teams in senior living are working harder than ever. Both sides are passionate about what they do. Both care about helping families find the right community. And both ultimately...
Senior Living Marketing Strategy that Sticks: The Smart Way for Operators to Get Results
Senior living marketing leaders are often overwhelmed by the pressure to generate qualified leads, manage complex tech stacks, and balance competing demands from ownership and sales teams. This...
Clicks & Community: Highlights From Our Senior Living Marketing Summit
At Smart Girl Digital, we know that great senior living marketing doesn’t just generate leads, it builds trust, nurtures relationships, and helps families take the next step with confidence. That’s...