Senior Living Search Strategies to Dominate Google in 2023 How are your senior living search strategies going to change in the New Year? There is no way around it: Google is hands down the single most utilized search engine in the world. As of January 2022, it owns 91.9% of Read more…
5 Smart Strategies for Leveraging Digital Marketing to Increase Occupancy in 2023 The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients. Senior living digital marketing strategies can help you increase occupancy. But, how do you Read more…
If you’ve been following along, you now recognize the value of reviews. For local businesses, online reviews, like those on Google, have rapidly become the new “word of mouth”. Especially in the aging services industries. Getting more reviews is essential to getting more customers. In senior living specifically, 82% of Read more…
It’s December. Your occupancy marketing plans are in full swing for the end of the year. You are focusing on hitting your year-end occupancy goals. You are making the most of your remaining 2019 budget, traffic, and end of the year event festivities. So…why in the world would you be Read more…
A comment we often hear at Smart Girl when talking about digital marketing for senior living is, “I’m tired of paying for third-party referrals, but that is where most of our traffic comes from.” Well, friends, want to know the reason your traffic is coming from those expensive third-party referral Read more…