5 Smart Strategies for Leveraging Digital Marketing to Increase Occupancy in 2023 The goal sounds simple in theory: increase occupancy by creating 10% more online traffic. It’s a goal we hear often from senior living clients. Senior living digital marketing strategies can help you increase occupancy. But, how do you Read more…
7 Digital Marketing Trends to Boost Senior Living Occupancy in 2023 With Q4 well underway and budget season in full swing, we know that you’ve already got our eye on trends to grow your occupancy in 2023. As marketing consultants for senior living operators, we’re looking at new digital marketing Read more…
Auditing Your Community’s Digital Marketing Plans How to Find What Worked & What Didn’t for Your Community The end of the year is always an exciting time in business. From holiday marketing plans to Black Friday campaigns, November & December are always jam-packed with opportunities to reach clients with lots Read more…
The role of Fractional CMO has grown in popularity in recent years…for many reasons. Modern business models embrace the value that fractional leadership can bring to their business. With years of experience to produce a smart and proven strategy, plus a team to help execute, Fractional CMO services make sense Read more…
What are your marketing plans for the new year? If you haven’t already, now is the time to hone in on a smart digital marketing strategy for 2022. This past year has brought about several changes to the digital marketing landscape. From fluctuating algorithms to the continued rise of video Read more…
What does it take to build a strong digital foundation? From signing up for social media to experimenting with online advertising, business owners are inundated with advice about what they “need” to establish or grow their online presence. Those channels are useful, sure. But they’re not foundational. A foundation is Read more…
In 1996, Bill Gates wrote an essay with a now-infamous title, “Content is King”. In 2020, content domination is still very much a reality. Content, and more specifically content marketing, is an integral part of growing your business online. From email campaigns to blogs to informational ebooks and webinars, your Read more…