Email marketing is an essential part of a smart digital marketing strategy however, it’s often under utilized. Equal parts storytelling & sales, a strong email marketing strategy inspires potential customers to purchase and current customers to spread the news about your goods and services. For all its benefits though, email Read more…
MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially…it’s the blending of marketing & technology. And hey – every great carpenter has stellar tools, right? Why should your marketing be any different? With Read more…
Welp…we’ve done it! We’ve made it to the 4th quarter of 2020. And successfully reaching the end of a year that’s had more twists & turns than a David Fincher film is really saying something. The last quarter of the year is a special one for businesses. For eCommerce brands Read more…
The #1 goal of any marketing strategy is to get a business in front of their target audience. Companies spend no shortage of time, energy, and money to do so. And who can blame them? At its core, marketing’s function is to communicate the value of goods & services to Read more…
What does it take to build a strong digital foundation? From signing up for social media to experimenting with online advertising, business owners are inundated with advice about what they “need” to establish or grow their online presence. Those channels are useful, sure. But they’re not foundational. A foundation is Read more…
Any smart digital strategy begins with a sales funnel. Whether you’re an eCommerce store or a B2B company, a sales funnel sits at the very core of a solid marketing foundation. Creating an automated funnel allows your business to continuously attract your ideal customers with a compelling offer which, ideally, Read more…
Email automation is one of the most successful forms of digital marketing. According to lead generation giant, OptinMonster, the ROI for email marketing is a whopping 4400%! Yes, you read that right…Email marketing can yield a 4400% ROI. For every $1 you spend, you have the potential to get $44 Read more…
What comes to your mind when you think of automation? Auto-responders? AI? The inevitable robot takeover? However long the list of related words or phrases pops into your mind is, authenticity is probably not on it. And yet, knowing how to weave your authentic brand voice into all aspects of Read more…
How does your business gain customers? And more importantly, are you keeping those customer? Outlining the path of your potential buyers is perhaps one of the most important marketing tasks you can do. It takes the guesswork out of customer interaction and guarantees better alignment for sales & marketing in Read more…
Sales & marketing alignment is the process of connecting two vital aspects of your business in order to maintain a sustainable system to generate, nurture, and close leads. In business, marketing is defined as being able to promote products and services as well as attract customers using strategic methods, on Read more…