When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is able to convert, the higher the Read more…
Automation is an essential part of digital marketing success. Leveraging it can save time, energy, manpower, AND money. From lead generation to conversions, marketing automation should be at the heart of every stage of your customer journey. Because of its many benefits, it’s easy to see why incorporating marketing automation Read more…
For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%! The secret is in its versatility. Read more…
Have you outlined your marketing plans for 2021? All over the country, small businesses are prepping for the year ahead. The end of the year is a complex time for business strategy & planning because it’s not just the next month that needs to be sorted out. You should, by Read more…
How to Find What Worked & What Didn’t in Your Business The end of the year is always an exciting time in business. From holiday marketing plans to Black Friday campaigns, November & December are always jam-packed with opportunities to reach clients with lots of holiday cheer. I know some Read more…
There is no doubt that 2020 has been a pivotal year for your business. There have been major digital shifts for financial service professionals. From the quick shift to remote work, to the adjustment of navigating our daily business activities, we are all mindfully aware of the changes in our Read more…
Email marketing is an essential part of a smart digital marketing strategy however, it’s often under utilized. Equal parts storytelling & sales, a strong email marketing strategy inspires potential customers to purchase and current customers to spread the news about your goods and services. For all its benefits though, email Read more…
MarTech or Marketing Technology is a term used to describe any software, initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Essentially…it’s the blending of marketing & technology. And hey – every great carpenter has stellar tools, right? Why should your marketing be any different? With Read more…
Welp…we’ve done it! We’ve made it to the 4th quarter of 2020. And successfully reaching the end of a year that’s had more twists & turns than a David Fincher film is really saying something. The last quarter of the year is a special one for businesses. For eCommerce brands Read more…
The #1 goal of any marketing strategy is to get a business in front of their target audience. Companies spend no shortage of time, energy, and money to do so. And who can blame them? At its core, marketing’s function is to communicate the value of goods & services to Read more…