Digital marketing tips and articles from Smart Girl experts. learn more about smart digital marketing strategies for your business.
Senior Living Marketing: 18 Tips to Automate Your Online and Offline Marketing Efforts No one can deny how important online marketing is for the senior living industry. Even if all you have is a minimal website and Google Business profile — that is a good starting point to be seen Read more…
Are you utilizing automation in your senior living marketing strategy? Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow). And there are many benefits to integrating it into your existing strategy — especially in senior living. According to Read more…
How are you driving qualified inquiries to your community? With an increasing reliance on digital, senior living communities must be proactive in how to reach families seeking local options for a loved one. Does your senior living community have a system for driving new inquiries online? We call this a Read more…
Surely, if you are reading this, you know what a funnel is. But…just in case, for those who are not 100% clear, let’s take a simplified look at what a funnel is… A DIGITAL SALES FUNNEL A digital sales funnel is designed to attract the right buyers for your product Read more…
What are your marketing plans for the new year? If you haven’t already, now is the time to hone in on a smart digital marketing strategy for 2022. This past year has brought about several changes to the digital marketing landscape. From fluctuating algorithms to the continued rise of video Read more…
A well-designed website is the cornerstone of any business. Without a smart traffic generation strategy though, you run the risk of missing out on valuable visitors and qualified leads. You’ve heard the phrase, “if you build it, they will come,” right? But when it comes to generating traffic to your Read more…
When it comes to website metrics, conversions, the amount of website visitors who turn into clients or customers, is at the very top. Monitoring this metric is incredibly important because conversion rates have a direct impact on ROI. Typically, the more a business is able to convert, the higher the Read more…
Automation is an essential part of digital marketing success. Leveraging it can save time, energy, manpower, AND money. From lead generation to conversions, marketing automation should be at the heart of every stage of your customer journey. Because of its many benefits, it’s easy to see why incorporating marketing automation Read more…
For businesses looking to reach their audience en masse, email marketing is one of the most effective marketing methods around. According to eCommerce giant, Oberlo, for every $1 spent on email marketing, companies can expect a return of $42 — an ROI of 4200%! The secret is in its versatility. Read more…
Have you outlined your marketing plans for 2021? All over the country, small businesses are prepping for the year ahead. The end of the year is a complex time for business strategy & planning because it’s not just the next month that needs to be sorted out. You should, by Read more…