It’s true (and exciting) that occupancy rates are starting to rebound for many senior living communities. But, that doesn’t mean it’s time to take your foot off the marketing gas pedal. In order to achieve pre-pandemic profitability and beyond, senior living operators need to invest significantly more resources in their Read more…
Auditing Your Senior Living Marketing Automation Strategy How satisfied are you with the current marketing automation strategy for your senior living community? What’s your ROI? According to Invespro, businesses that use marketing automation can see an 80% increase in lead generation and a 77% increase in conversions. If you’re not Read more…
Creative Copywriting for Senior Living Sales Funnel Success Is your senior living sales funnel optimized for success? When it comes to digital marketing, crafting a smart sales funnel is a surefire way to uplevel your online presence. With it, you can secure a steady stream of new, qualified inquiries. But Read more…
Senior Living Marketing: 18 Tips to Automate Your Online and Offline Marketing Efforts No one can deny how important online marketing is for the senior living industry. Even if all you have is a minimal website and Google Business profile — that is a good starting point to be seen Read more…
Are you utilizing automation in your senior living marketing strategy? Marketing automation is the process of streamlining, scheduling, and measuring specific marketing activities, like email messages, in a sequence (or workflow). And there are many benefits to integrating it into your existing strategy — especially in senior living. According to Read more…
How are you driving qualified inquiries to your community? With an increasing reliance on digital, senior living communities must be proactive in how to reach families seeking local options for a loved one. Does your senior living community have a system for driving new inquiries online? We call this a Read more…
Surely, if you are reading this, you know what a funnel is. But…just in case, for those who are not 100% clear, let’s take a simplified look at what a funnel is… A DIGITAL SALES FUNNEL A digital sales funnel is designed to attract the right buyers for your product Read more…
The role of Fractional CMO has grown in popularity in recent years…for many reasons. Modern business models embrace the value that fractional leadership can bring to their business. With years of experience to produce a smart and proven strategy, plus a team to help execute, Fractional CMO services make sense Read more…
What are your marketing plans for the new year? If you haven’t already, now is the time to hone in on a smart digital marketing strategy for 2022. This past year has brought about several changes to the digital marketing landscape. From fluctuating algorithms to the continued rise of video Read more…
As a business, finding your brand voice is an essential, but often missed, piece of a smart marketing strategy. Your brand voice is how you present in the content you create, on social media, and while interacting with clients and potential clients online. Not to be confused with tone, brand Read more…