Email marketing is an essential part of a smart digital marketing strategy however, it’s often under utilized. 

Equal parts storytelling & sales, a strong email marketing strategy inspires potential customers to purchase and current customers to spread the news about your goods and services. 

For all its benefits though, email marketing continues to be overlooked as a marketing tactic. In part, because of automation

According to MailChimp, Email automation is a way to create emails that reach the right people with the right message at the right moment—without doing the work every time.

And while it seems like an easy solution for busy businesses looking to cut time without cutting their reach, learning how to automate effectively is a difficult task even for seasoned marketers. 

But it doesn’t have to be…

The key to email strategy success is understanding a few simple elements. Learn more about them with the 12 quotes & stats below!

Smart Email Marketing Stats

Over 20% of marketers say that email design is improving their email engagement. 
(Source: https://www.hubspot.com/marketing-statistics)

They say beauty is in the eye of the beholder, but when it comes to email, the more beautiful the better. Take some time to test the design. Not just HTML, but general structure.

On a global basis, segmented email campaigns see 14.31% higher open rates as compared to non-segmented email campaigns. 
(Source: https://mailchimp.com/resources/effects-of-list-segmentation-on-email-marketing-stats/)

Segmenting cannot be recommended enough. You want to be sure that your subscribers are getting emails that are relevant to them. Subs can be segmented in any number of ways including purchase history, industry, and even location.

320% more revenue is driven from automated emails than non-automated emails. 
(Source: https://www.campaignmonitor.com/resources/infographics/24-email-marketing-stats-need-know/)  

In case you needed any more incentive to use automation…that ROI should get you excited. As long as you are sending emails that are in line with your brand, you shouldn’t have an issue with automation.

Email is 40x more effective at acquiring customers than Facebook and Twitter combined 
(Source: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/why-marketers-should-keep-sending-you-emails)

This one goes out to the social purists! Email marketing is more effective at lead generation and customer conversion than two of the top social channels combined.

Quick Tips for Email Success

Tuesdays see the highest open rates but also the highest unsubscribe rates. 
(Source: https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/

When do you send your emails? If you haven’t done any testing, now is the time to review your analytics & get started. You can try testing out not just days of the week but the time of day as well.

The top 3 reasons people choose to unsubscribe from an email list: too many emails, info no longer relevant, or don’t recognize brand or remember signing up. 
(Source: https://optinmonster.com/is-email-marketing-dead-heres-what-the-statistics-show/) 

Listen…it doesn’t matter how pretty your emails are, or how perfect your send time is, if the emails you send are not relevant to your customer base – you won’t generate sales. 

If you only take one thing from this post let it be this…

Give your subscribers value and you’ll be just fine!

Quotes to Inspire Your Email Strategy

“Email marketing has an ability many channels don’t: creating valuable, personal touches at scale.”
David Newman

“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.”
Ramsay Leimenstoll

“Personalization – it is not about first/last name. It’s about relevant content.”
Dan Jak

“Not enough talk about the importance of brand in email. Customers don’t sign up for email – they sign up for your brand.”
Bob Frady

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”
Ann Handley

“There is no formula for the perfect email — Authentic and honest messaging works.”

Take the Guesswork out of Email Automation

Do these quotes & stats inspire you to get serious about your email automation strategy?

If so, take a look at our FREE Authentic Automation Masterclass. In it, you’ll learn the 3 secrets for creating conversations in the inbox that convert!

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Categories: Business